Step Through the Windows of Time Into Our Shared Future in Singapore

In partnership with Tote Board and Singapore Pools, the SG60 Flagship Event: Heart&Soul Experience invites Singaporeans to take a photo and give back to the community by pledging their heart and soul to our shared future in Singapore

1. Ahead of the opening of the SG60 Heart&Soul Experience on 26 August, the Ministry of Digital Development and Information (MDDI) and NLB have unveiled its Windows of Time campaign, featuring free interactive photo booths celebrating our shared connections as a community. As part of the 2025 Community With A Heart Initiative, Tote Board and Singapore Pools will pledge $1 (capped at $500,000) for every photo taken at the photo booths.

2. The SG60 flagship event, Heart&Soul, brings to life Singapore’s vision for tomorrow through a voyage across our past, present and future, using immersive storytelling and generative AI to create a personalised and imaginative experience for each visitor. The Windows of Time photo booths brings the essence of Heart&Soul to Singaporeans beyond the showcase at Orchard Library, inviting them to step in, reflect on our connections as a community, and capture a photo as a pledge to our shared journey into tomorrow’s Singapore. Money raised from the initiative will go to supporting four charities dedicated to championing mental wellness through Community Chest, including Children’s Aid Society, Club HEAL, Mindfull Community Limited, and Singapore Association for Mental Health.

3. Conceptualised as a visual window into Singapore’s evolving story across our past, present and future, the Windows of Time photo booths will be available from today until 31 December 2025 at the following locations:

4. NLB’s Chief Executive Officer, Ng Cher Pong, said: “Windows of Time is a heartfelt extension of the SG60 Heart&Soul Experience. It not only invites Singaporeans to reflect on our shared journey as we look ahead to the future, but also offers a simple way for everyone to give back to our community. We are grateful for the partnership with Tote Board and Singapore Pools, whose support through Community With A Heart enables us to turn moments of connection into tangible support for charities championing mental wellness. This initiative reflects the spirit of Heart&Soul, bringing Singaporeans together to care for one another, building a more compassionate and inclusive tomorrow.”

5. Tote Board’s Chief Executive, Tan Choon Shian, shared: "The Windows of Time photo booths reflects how partnership can spark meaningful change. By joining hands with MDDI and NLB for this SG60 milestone, the Tote Board Group brings together technology and social purpose to create an engaging new way for Singaporeans to give back to our community."

6. Singapore Pools’ Chief Executive Officer, Lam Chee Weng, said: “Singapore Pools began Community With A Heart in 2023 with one goal: to make doing good easy and meaningful. Now, with Windows of Time, we’re taking that spirit further — turning every photo into support for mental wellness. As part of SG60, we’re proud to stand with Tote Board, MDDI, NLB, and our wider community to honour how far we’ve come — and to help shape a kinder, more compassionate Singapore.”

7. Singaporeans can also look forward to the Windows of Time short film, which follows a Singaporean woman through a curious, magical and time-travelling journey through familiar windows of Singapore into different points of her future. Echoing the immersive experiences that await at the Heart&Soul Experience, the short film is now playing across free-to-air TV, digital and social platforms and offers a taste of what Singaporeans can expect from the SG60 flagship event. Various windows, each framing an imagined scene from future Singapore, will also be taking over bus stops, buses, and digital screens across the nation to offer a peek into what life could be like in the next 60 years and beyond.

8. For booking of tickets and more information, please visit www.heartandsoul.gov.sg.

9. To stay updated on the latest from Heart&Soul, follow us on Instagram, Facebook and TikTok. 

Jointly issued by the Ministry of Digital Development and Information and NLB

For media queries, please contact: 

Ng Li Ting
The Secret Little Agency
Tel: +65 9154 0378
Email: liting@thesecretlittleagency.com 

Sean Poh
The Secret Little Agency
Tel: +65 9067 1080
Email: sean@thesecretlittleagency.com

About the Ministry of Digital Development and Information

The Ministry of Digital Development and Information (MDDI) drives Singapore’s digital development in four key domains — the economy, government, security, and society. MDDI oversees the development of the infocomm technology, cybersecurity, and media sectors; the Government’s digitalisation initiatives; and the national library, national archives, and public libraries. The Ministry is also responsible for effective public communications, and the Government’s information and public communication policies. Our mission is to engage hearts and minds and build a thriving digital future for all.

About NLB

NLB nurtures Readers for Life, Learning Communities and a Knowledgeable Nation by promoting reading, learning and history through its network of 28 libraries, the National Library and the National Archives of Singapore. NLB also forges strategic partnerships that encourage awareness, appreciation and greater discovery of Singapore's history through its rich collections in Singapore and the region.

NLB achieves excellence through innovation, focusing on citizen engagement and co-creation, resource and digital innovation. This creates learning opportunities, greater access to library resources, services, and archival collections, as well as a continual development of innovative library spaces. Established on 1 September 1995 as a statutory board, NLB is under the Ministry of Digital Development and Information (MDDI).

For more information, please visit the NLB website, Facebook, Instagram, LinkedIn and YouTube